Augustinus Bader

Opportunity
Change the face of skincare efficacy forever by introducing Prof. Augustinus Bader’s research-led approach to prestige beauty.


Strategy
Translating the science of stem cells into a luxury skincare proposition, cast in the light of prestige beauty and luxury retail experiences. The team positioned the products as an interface for the technological IP, a gateway to experiencing skin conditions optimized by the natural power of your own genetics.

We summarised this neatly in our brand statement: Revolutionary Skincare, Biological Wisdom.


Creative Response
Initially a single product offering in two weights, we needed to elevate our copywriting and design to transform people's learned opinions around multi-product skincare routines and offer a single product with superpowers. We answered the question: If you can replace many products with one product, what would it look like, where does it live, and what do we want people to feel and say about it?

For brand
The answer was a sleek contemporary serif wordmark with a logo inspired by sacred geometry that elegantly communicates the body’s natural cycles of replenishment and regeneration.

For product
The answer was an airless container with a visible ‘floating’ central volume, crowned with the healing tones of copper that radiate out of the crowning product details.

In Copy
We responded with a translation of technical information housed in a logic of consumer benefits and a clearly defined purpose.


Deliverables
Brand direction
Graphic design
Copywriting
Packaging design
Art direction
Digital direction


Agency Partner
The Sunshine Company

Photography
Christopher Anderson

Digital Partner
Stink Studios